Leeds United are delighted to announce a new and expanded partnership with Flamingo Land, who will become the official sleeve partner of the club from the beginning of the 2023/24 season.

The deal represents a landmark, with the Sky Bet Championship permitting official sleeve partners for the first time, during the upcoming campaign.

Flamingo Land returned as an official partner of the club last season, having been academy front of shirt partners for the 2011/12 season.

The new deal will see Flamingo Land branding feature on the sleeve of Leeds United men’s and women’s first teams, along with academy playing kits.  

As Yorkshire’s ultimate theme park attraction, with an award winning zoo and luxury resort village, Flamingo Land is the perfect destination for family days out, holidays and short breaks.

Leeds United will work with Flamingo Land to drive brand awareness by executing bespoke partnership activation campaigns, along with providing exclusive fan offers for experiences at both Flamingo Land and Elland Road.

Gordon Gibb, CEO of Flamingo Land commented: “Flamingo Land first sponsored Leeds United’s Academy 13 years ago and have enjoyed a fantastic relationship with the club ever since. Flamingo Land remains committed to assisting and supporting regional sports from grassroots level to professional organisations. We are extremely proud to be on Leeds United’s new first team kit and wish the team all the very best in their efforts to get back to where this club belongs.”

Paul Bell, executive director at Leeds United added: “This is the first season the EFL have allowed clubs to obtain an official sleeve partner and we are delighted to have expanded our partnership with Flamingo Land. We look forward to working with Gordon and his team across the season and providing our supporters with some great offers to visit the attraction. ” 

Fans can choose to replicate the first team playing kit by applying a colour matched Flamingo Land logo on the sleeve of the shirt. The club will apply this for free, when supporters choose to personalise their new home, away or third kits, in store, shortly after they go on sale.  

For more information about Flamingo Land and to book, please visit: www.flamingoland.co.uk