Leeds United are pleased to announce that Enterprise Insurance will be the new Main Club Sponsor for the 2011/12 Season.

Enterprise Insurance Company Plc was established in 2004 and is based in Gibraltar, one of Europe's leading insurance centres. Enterprise provides a wide range of general insurance products - including motor, household, warranty and legal expenses on a wholesale basis - for client companies in the UK, France, and Greece. In the UK, Enterprise Insurance has over two million customers and provides products to a number of well known blue chip companies.

Leeds United Chief Executive Shaun Harvey said: "We are delighted that we have reached an agreement with Enterprise Insurance to become the Main Club sponsor. It's great to align our brand with a rapidly growing European Insurance company.

"There was considerable interest in becoming the main club sponsor and we believe that the relationship with Enterprise will deliver significant benefits to the club and our fanbase."

Commenting on the announcement of the sponsorship, Enterprise Insurance Managing Director, Andrew Flowers, said "We are delighted to be main sponsor for Leeds United. It's a terrific club with a great history, and an even greater future.

"On a personal note, as a lifelong supporter of Leeds, the deal has an added significance beyond the undoubted advantages it will bring to both the club, and to us as a company. We are looking forward to playing our part, together with the club management, the team, and the supporters, in the continuing Leeds success story."

Part of the new sponsorship deal will involve the launch of a new Leeds United branded portfolio of Insurance Services, in association with Motorway Direct Plc, a business partner of Enterprise Insurance. Together the companies have in the region of 5 million insurance clients in the UK.

The agreement is for an initial one year term and will see all first team playing kit, training wear and replica kit branded with the Enterprise Insurance logo.

For further information regarding Enterprise Insurance please visit their website at www.eigplc.com

The new Leeds United kit will be available on Saturday July 16 from 8am at both the Elland Road Superstore and the Online Superstore.