Leeds United face Rotherham on Saturday 26 January and the clash has been announced as the first-ever ‘Building a Stronger Britain Together’ game, aimed at breaking down barriers between different communities.

The campaign will celebrate the role both clubs and their charitable foundations play in their local areas, particularly their work forging stronger links between different groups. Fans of both teams have got involved by recording interviews talking about what football – and their club – means to families, individuals and communities in both places.

The videos celebrate the unique atmosphere and sense of togetherness that exists among football fans and the ability that football has to unite people from all backgrounds behind their team. Players from both sides will wear t-shirts before the match supporting the campaign. Young people who work with both the Leeds United Foundation and Rotherham United Community Foundation will also be taking part in activity on the day before the game and at half time.

Angus Kinnear, CEO of Leeds United Football Club has spoken about the initiative and said: “The club already has a great relationship with the 'Building a Stronger Britain Together' campaign through our Foundation and it is great to see two Championship clubs coming together to help form stronger links between young people, encouraging them to take part in positive activities and talk to each other.”

Building a Stronger Britain Together (BSBT) is a partnership between government and 240 civil society groups, charities and organisations across the country. It seeks to promote stronger communities and provide a united voice against division and extremism in all its forms across the country.

Leeds United’s charitable foundation, the Leeds United Foundation, has previously worked with BSBT on the ‘Together We Are Stronger’ campaign that started in the city in June 2018. This campaign has helped bring together more than 100 young people from some of the most deprived parts of the city to take part in sporting activity and encourage challenging conversations among them.