Leeds United are delighted to announce a new extended commercial partner agreement with Crosswater and the wider Bathroom Brands group, which will see the brand become the new Official West Stand Sponsor at Elland Road.

David Hance, Crosswater Group Chairman, said: "Following the email that I sent to the Club in June, I have now had the opportunity to meet with Executive Director Paul Bell. During the meeting I was able to express my concerns, and a wide range of matters and issues regarding the Club were discussed at length.

“Throughout the meeting I was reassured that the Club is now operating on a solid platform and that the Club is once again looking forward. Subsequent to the meeting, I was able to speak in person with Chairman Massimo Cellino, to whom I apologised for any damage that my email might have caused to either the Club or to Mr Cellino personally.

“As a long-standing supporter of the Club, it was never my intention to damage the reputation of what I still consider to be the greatest football club in England. I am therefore delighted to increase my firm’s long-standing support and sponsorship of the Club into next season with sponsorship of the West Stand.”

The new agreement will see the Crosswater brand adorn the new West Stand roof fascia, creating a significant presence within the stadium. Crosswater will also receive branding on the external wall of the West Stand and will be visible from the main London train line into Leeds and also the M621 that passes Elland Road.

Paul Bell, United’s Executive Director, said: "We are delighted that we have reached a positive outcome with Crosswater and that we will continue our long-standing commercial partnership for a further season.

“The new agreement with Crosswater now means that all four stands at Elland Road are once again sponsored and the Club will enter the new season with a strong portfolio of commercial partners. We look forward to activating all of our partnerships throughout the season, providing great offers to our supporters and return on investment for our partners."

For more information regarding Crosswater brands, please visit www.crosswater.co.uk or www.bathroombrands.com.