Leeds United are proud to have passionate supporters who want to show their loyalty to the club. However, that loyalty should not be exploited through unauthorised goods and services.
The club works hard to protect the Leeds United name, crest and wider brand, so that supporters can buy official products with confidence, ensuring quality and integrity.
What is brand protection?
Brand protection is the work the club does to prevent the unauthorised use of Leeds United’s intellectual property, including the club’s registered trademarks.
This includes counterfeits of official merchandise, unauthorised branded products and the use of Leeds United branding to promote goods or services without the club’s permission, of which there has been a continuous rise in recent years.
Leeds United trademarks
Leeds United owns a range of registered trademarks to help protect the club’s identity and reputation. Examples can be seen below:
Why does it matter?
Unofficial products are often lower quality and may be made in circumstances the club cannot verify. For supporters, that can mean disappointment, safety concerns and reduced consumer protection.
Buying official club products helps ensure supporters receive genuine, high-quality merchandise. It also supports the club and the wider work it is proud to carry out on and off the pitch.
For these reasons, we encourage supporters to buy official Leeds United products.
How can you help?
If you become aware of counterfeit merchandise or unauthorised use of Leeds United branding, please report it to [email protected].
Where possible, please include any helpful details such as links, screenshots or seller information.
All information provided will be treated in the strictest confidence and shared only where necessary with trusted enforcement partners.
Legal consequences
The unauthorised use of a registered trademark in relation to goods may amount to a criminal offence under section 92 of the Trademarks Act 1994. Penalties can include imprisonment, unlimited fines, and seizure and destruction of counterfeit goods by enforcement authorities such as Trading Standards, HMRC, the police and Border Force.
