A classic burger is only ever as good as the beef inside it.

Created by BEEF CLUB 29 for true meat lovers, this new signature recipe brings an elevated bite to the stadium, proving that matchday food can be premium, delicious, and unforgettable.

Crafted by 2-star Michelin chef and BEEF CLUB 29 co-founder Bart De Pooter, these signature pre-smashed, flame-grilled patties bring fine-dining expertise to the stands.

Shaped by decades of culinary distinction spanning his two-star flagship in Belgium, and catering major global events such as Tomorrowland, Bart’s approach is rooted in harmony between nature, craft, and taste - ensuring excellence begins long before the kitchen.

Every patty is produced using a coarse 4mm grind to deliver a hand-cut texture with the ideal balance of bite and juiciness. The true secret of the recipe lies in the blending of marinated, smoked loin into the fresh beef.

When seared to achieve a beautifully caramelised outer crust while remaining succulent at its centre, the burger releases distinct notes of smoked spices and mature beef for a deeply memorable eating quality. Paired with an exceptionally soft, fluffy bun, it then offers a uniquely luxurious flavour profile.

The patties exclusively feature beef meat from Holstein dairy cattle, giving them a valuable second purpose that creates a lighter environmental footprint by maximising the land, water, and feed invested throughout their lifetime.

Because Holstein cattle mature over several years, they develop a deeper beef character and natural marbling for a rich, authentic taste.

Rob Smyth, Head of Catering at Leeds United commented: "Spending the summer looking for something special that we believe will give our customers something unique on matchday.

"It's great to be working with Bart and the team developing new products for our concourses at Leeds United."