To launch the 2026/27 home kit, Leeds United and Red Bull teamed up with Run Deep to create an experiential pop up in New York, the ‘New Yorkshire’ cafe, during the squads US pre-season tour.

With New York being named after the UK’s Duke of York, this special event was able to bind New Yorkers and those from Leeds together through history. In an attempt to return New Yorkers to their roots, the club and Red Bull created The New Yorkshire Cafe, a one-day pop up activation based at Socceria, Brooklyn's hottest new sports bar from the Taqueria Ramirez team. 

Fans and guests were in attendance alongside the entire pre-season travelling Leeds United team, who were all sporting the new home jersey, and they were able to feel parts of New York along with parts of Britain, with the cafe serving British-American fusion plates dished up by Leeds legends including Tony Dorigo, Michael Bridges, Jermaine Beckford and Lucas Radebe. The event also featured a live DJ set and Q&A hosted by content creator and presenter Khendrick Beausoleil.

Robbie Evans, Managing Director for Leeds United Football Club, spoke about the event and said: “We are delighted with the success of our pre-season tour to the US so far. 

"To have the full squad together to help celebrate our new home kit has been brilliant. We had all of the players in the new jersey at a special New York x Yorkshire inspired event, which saw us turn Socceria in the heart of Brooklyn into the New Yorkshire Cafe. 

"The support we’ve seen out here in the US hasn’t surprised me or anyone who knows how well loved this club is the world over, and we look forward to seeing even more of the global Leeds United family on Thursday at the Sports Illustrated Stadium for our next match against Sunderland as our preparations for the Premier League continue.”

Supporters can purchase the new home kit for the 2026/27 campaign online here.