Leeds United Football Club are delighted to announce the extension of the partnership with Cadbury, which will see both brands continue to work together to support local communities and provide fans with unforgettable experiences.
Cadbury, which is part of Mondelēz International, began its partnership with the club during the 2020/21 campaign. Throughout the collaboration, both brands have worked to deliver generosity-focused initiatives across the wider fan community and provided valuable support to local business heroes. During the COVID-19 Pandemic, Cadbury donated their LED advertising rights at Elland Road to five nominated businesses that had gone above and beyond to support the community. They each also received a commemorative stone within the club's Centenary Square development to celebrate each business.
To celebrate the continuation of the partnership, Cadbury recognised the outstanding contribution that Leeds fan, Adel Chermiti, makes to his local community. Working together, Adel was rewarded with an unforgettable behind-the-scenes tour of Thorp Arch, with Leeds legend Jermaine Beckford surprising him at his house. You can find a link to learn more about Adel’s story and see his memorable visit to the training ground here.
Looking ahead, generosity will continue to be at the heart of everything throughout the extended partnership and Leeds United will continue to feature in Cadbury’s exciting retail campaigns. This season the club has already been a part of the brand’s biggest-ever ticket giveaway, giving our fans the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes. Leeds United will also be involved in Cadbury’s upcoming ‘Win a weekend in their boots’ campaign, allowing fans the chance to win exclusive club access on a match weekend. For full details on Cadbury FC competitions, visit Cadbury’s website, here.
Morrie Eisenberg, Chief Operating Officer at Leeds United said: “We are delighted to announce the extension of our partnership with Cadbury.
“Both Cadbury and Leeds United take pride in supporting local communities and together, we can continue to amplify and celebrate the great work being undertaken by our local community heroes, like Adel Chermiti.
“We look forward to continuing to work together and strengthening our meaningful partnership further over the next two seasons.”
Nick Rogers, Cadbury Marketing & Sponsorship Lead for Northern Europe at Mondelēz International, said: " We’re delighted to extend our partnership with Leeds United Football Club.
"Together, we’ll continue to work towards our shared vision of supporting communities and fans through our ‘glass and a half’ ethos.
"As we approach our 200th birthday, our commitment to supporting communities and fans has never been stronger, and we’re only just getting started.”
