Boost Drinks becomes official global partner of Leeds United

Local brand becomes the Official Energy Drink Partner for the club.

Leeds Boost Lockup v3.png

Leeds United is pleased to announce the launch of a new club partnership with Boost Drinks that will make them the Official Energy Drinks Partner for the 2021/22 season.

Boost Drinks have grown rapidly since being founded in 2001 and are now the third largest selling energy stimulation brand in the UK[1]. As well as their popular energy drink range featuring a wide range of flavours, Boost also hold the 2ndlargest selling range of isotonic sports drinks, as well as ready-to-drink iced coffee and flavoured protein shakes.

As our new Official Energy Drinks Partner, Boost Drinks will be promoted throughout Elland Road and Thorp Arch Training Ground, with a range of Boost products available on matchdays at the stadium and at the official Leeds United retail stores.

The partnership will also see Boost branding through the LED advertisement boards around the pitch, advertising on the big screen and billboards outside of the ground. The Boost Drinks logo will also appear on the media backdrops used for interview opportunities with Marcelo Bielsa and the first-team squad.

The new agreement will involve a range of other initiatives, including fan and player activations with Boost appearing on Leeds United digital content to further promote the brand on both a national and global scale.

Simon Gray, the Founder and CEO at Boost Drinks and lifelong Leeds United fan, said: “Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry. We recognise that we share a similar value set with Leeds United, are both brave and ambitious challenger brands and are enjoying strong achievements. It’s an honour to be able to associate ourselves with such a prestigious club steeped in history.

“The Boost brand and our portfolio have gone from strength-to-strength with us celebrating our 20th Anniversary this year. We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”

Paul Bell, Executive Director at Leeds United, added: “We are delighted to announce our new partnership with Boost Drinks at the start of another exciting season in the Premier League.

“Boost is a strong challenger brand within its sector and shares similar values to the Club, we are looking forward to working with and supporting Boost on the next phase of its brand growth both in the UK and Internationally.

“The club are looking forward to welcoming supporters back to Elland Road after a challenging 18 months away and we’re thrilled they’ll now be able to purchase Boost Drinks around the stadium on matchdays.”

For more information about Boost Drinks please visit their website at

Related Content

  1. 01
  2. 02
  3. 03