New partnership with Symington's announced...

Leeds United is delighted to announce that Symington’s are the latest business to join the Leeds United Commercial Partners programme.

Symington’s are a fast growing convenience food business based in Leeds, producing many well known brands including Chicken Tonight, Ragu, Aunt Bessie’s, Campbells and Naked Noodle. Under the new partnership agreement Symington’s will promote their Mug Shots range of instant snack soups.

Under the new agreement the Mug Shots brand will feature heavily around Elland Road and includes high profile signage on the external North East corner of the stadium. Mug Shots will also receive high profile TV branding at the stadium and advertising throughout matchday media and across the clubs digital and social media platforms.

Leeds United Director of Commercial Affairs, Paul Bell said: “We are delighted to welcome Symington’s into our growing commercial partners programme. Symington’s has a strong portfolio of market leading food brands and is one of the fastest growing businesses within its sector. The company is based in Leeds and is a real success story for the region. We are proud to be working with their brand team to promote the Mug Shots range of snack foods for the forthcoming season.”

Commenting, David Salkeld, Chief Executive Officer of Symington’s said “We are delighted to be partnering with Leeds United at this dawn of a new and exciting era for the club. Symington’s is proud to have Leeds as our home, a successful, growing business creating jobs for the people of Leeds in our local community.”

Mug Shot is one of Symington’s most valued and fast growing brands - Symington’s sell two packs of Mug Shot every second, all of which are produced at one of their factories in Leeds. Mug Shot is a range of great tasting noodle and pasta snacks, perfect for satisfying that hunger pang at any time of the day.

For further information regarding Symington’s and their portfolio of brands then please visit their website at