We are delighted to announce luxury Swiss watch brand Louis Erard as the Club’s new Official Timing Partner.

Louis Erard is an independent watch house based in Switzerland’s famous Jura region - the spiritual home of Swiss watchmaking.

When Louis Erard founded the company in 1931, his aim was to show the world that watchmaking expertise and outstanding quality can go hand-in-hand with accessible prices.

The new partnership will see Louis Erard introduce a new Leeds United Player of the Month award, where a selected player will be presented with a Louis Erard watch each month as recognition for their performances during the previous month.

Louis Erard will also be choosing a Fan of The Month award, recognising a Leeds United fan each month that has a unique time-related story with the Club. The winning fan will be presented with a Louis Erard watch as recognition of their support.

As well as the awards, a very exclusive Limited Edition of Leeds United luxury timepieces will be created and offered for sale to supporters. These watches are currently in development and will be showcased once available.     

The partnership will provide Louis Erard with marketing rights at the stadium, online and within the Club’s Hospitality suites. The brand will also offer selected time pieces for sale through the Official club retail stores and through the Club's online store.

Paul Bell, United’s Executive Director, said: “It's great to welcome our latest commercial partner, Swiss watchmaker Louis Erard to our Commercial Partners Programme.

“The partnership with the Club will help raise awareness of this authentic Swiss brand which has been founded on the simple values of producing the finest quality, precision timepieces at affordable prices.

“The Louis Erard collection of watches is superb and we look forward to showcasing their products to our fans."

Alain Spinedi, CEO of Louis Erard, said: “We are delighted to announce our partnership with Leeds United. The spirit of our company has always been tradition and authenticity, values that are clearly shared by Leeds United and its fans.

“As one of the world’s most prestigious clubs, the passion and pride of the Leeds United community perfectly reflects our own passion for quality watchmaking.”

For more information regarding the Louis Erard brand and stockists, please visit their website at www.louiserard.ch