Leeds United are delighted to announce the club are joining forces with iconic esports organisation Ninjas in Pyjamas (NiP) to take our FIFA esports presence to a new level.
After two successful tournaments, the Premier League recently announced the launch of a third season of ePremier League and NiP will now be supporting the club in its efforts to win the ePremier League EA SPORTS FIFA 21 Tournament.
As FIFA continues to grow in popularity as an esport, Ninjas have been keeping their eyes peeled for new and exciting partnership opportunities to grow along with it.
As one of the most established and iconic esports organisations in the world, NiP had been searching for a new partner to work with- a companion, a football club with history, a compelling storyline and a name worth fighting for.
NiP found what they were looking for in Leeds United and the two organisations have teamed up to create a new and highly competitive epartnership.
"This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports," said Hicham Chahine, CEO of Ninjas in Pyjamas.
"We looked for a premier club with an ownership that was ready to go deep into esports - with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialisation.
"We are very thrilled about this FIFA journey together, and keep your eyes open for more exciting announcements in the upcoming weeks."
Leeds United Executive Director, Paul Bell, said: “Promotion to the Premier League has given the club some amazing opportunities so far, with involvement in the ePremier League Tournament the latest chance for the club to grow and impress.
"Just as Marcelo has done with the men’s first team, we intend on making our presence in the ePremier League known and being competitive straight away, creating a partnership with NiP gives us a fantastic foundation to do so.”
For a hundred and one years, Leeds United have been marching on
For the past twenty years, NIP has pioneered esports
From today, we march on together