Boost become the club's first Gold Tier Partner.
Leeds United has expanded Its partnership with the leading functional drinks brand, Boost Drinks, marking the brand's third consecutive year as an Official Club Partner.
The partnership marks an exciting time for both Boost Drinks and Leeds United, as it will see two local Yorkshire brands, who both pride themselves in ambition and hard work, join forces once again - aligning on a similar set of values, with both brands striving for growth and success.
Boost Drinks, founded in Leeds in 2001, is the third largest selling energy stimulation brand within independent retail and in addition to its diverse selection of highly sought-after energy drinks in a wide range of flavours and formats, Boost Drinks also holds the second largest selling range of isotonic sports drinks, is the number one fastest growing ready-to-drink iced coffee brand and owns the third largest selling flavoured protein shakes.
The agreement between the two brands will continue to drive an all-round highly engaging consumer experience from digital led stadium branding to social media activations. As a Gold Tier Partner, Boost Drinks will have increased stadium branding extending across the West Stand, player tunnel and three external banners. Not only will this enhanced stadium presence deliver Boost Drinks great exposure amongst the passionate fans and players in the stadium, but it will also be captured on live TV reaching millions of consumers globally.
Fans will also be offered plenty of opportunities to indulge in the Boost range with product sampling on game days and Boost fridges located in four of the official Leeds United retail stores. Boost Energy, Boost Iced Coffee and Boost Sport will also be available at the stadium on match days – an initiative from last year’s partnership which was highly desired.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, said: “We’re delighted to amplify our partnership with Leeds United ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences. As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another.
"It’s been a pleasure witnessing the Boost brand go from strength-to-strength, and we are confident that our work with the club will help elevate our brand health further. Above all, being able to associate Boost Drinks with such a prestigious club rooted in history, made up of a talented team and passionate fan base, is a true honour!”.
Paul Bell, Executive Director of Leeds United, added: "We are delighted to grow and extend our partnership with Boost Drinks. Over the past two years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to continuing to work with the team at Boost."