Leeds United are delighted to announce that Astonish, the UK’s only Vegan approved, Cruelty Free endorsed luxury personal care and household cleaning brand, will become the Official Training Wear Partner for the 2022/23 campaign.

Astonish, the Yorkshire-based family organisation is a long-standing partner of the club, and has experienced a huge rise in sales in both the UK and internationally with the brand recently awarded with the prestigious ‘Queens Award for Enterprise’ for incredible growth across international markets over the last three years.   

The new deal will see Astonish branding feature across all Leeds United training wear throughout the upcoming season.

2022 has been an exciting year for Astonish, with huge investments into the brand’s products, workforce, and facilities – including a move to a brand-new 128,000 sq ft purpose-built premises. Astonish continue to lead the industry having spent nearly 50 years understanding the cleaning challenges homeowners face, and they now offer over 60 products across stores nationwide, as well as a number of markets globally.

Howard Moss, Owner and CEO of Astonish explains “The Astonish brand are delighted to have extended our partnership with LUFC, including both men and women sides. Established just a mile from Leeds City Centre some 50yrs ago, our routes have always been firmly set within West Yorkshire and we are extremely proud of this!

"Being part of such a passionate, loyal and dedicated fanbase as are LUFC supporters, really mirrors what the Astonish brand is all about – we too ‘punch above our weight’ in the cleaning sector, and once used our followers remain loyal!

"The new training wear looks incredible, and we feel certain this will drive even greater awareness for the Astonish brand – where we have a strong presence globally. We hope our brand name gives the team that inspiration to Astonish everyone for the season ahead."

Paul Bell, Executive Director at Leeds United, added: “We are thrilled to expand our partnership with Astonish and look forward to seeing their branding feature across all our training wear for the new Premier League season.

The truly global reach of the Premier League, with every Leeds United game shown live around the world will provide a strong marketing platform to help support the brand expansion overseas.

“We pride ourselves on developing long term partnerships and we have now been working with Astonish for six years and everyone at the club is excited to continue building upon the special relationship we have already created with them.”

For more information around Astonish and all of the products they currently offer, please click here.