Leeds United, in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a $LUFC Fan Token on the fan engagement and rewards app Socios.com.
The $LUFC Fan Token will launch soon, with all existing MyLeeds members and season ticket holders having the option to receive a free $LUFC Fan Token for a limited time. Just one $LUFC Fan Token is enough to allow holders to access every engagement opportunity on Socios.com.
Fan Tokens are collectible digital assets, minted on the Chiliz $CHZ blockchain, that will create new experiences for Leeds supporters across the world, allowing them to become part of a vibrant and engaged digital community on Socios.com.
Fans can put their skills to the test against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related accolades, benefits and experiences along the way. Fans will be able to access club related content and participate in interactive votes with the club over the course of the season. Fans will also be able to experience Socios.com’s geo-location, augmented reality feature ‘Token Hunt’.
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases.
48 major sporting organizations have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal, Everton and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.
“This partnership with Socios.com is another step forward for Leeds United as we look to provide more opportunities for our fans around the globe to get even closer to the club" said Paul Bell, Executive Director at Leeds United. “We are committed to innovation on and off the field and this represents our first step into blockchain technology, we are delighted to take this step with Socios.com”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Leeds United is already a globally recognised club, but they won new fans the world over with their impressive return to Premier League action last season.
“The club understands the importance of global fan engagement. Through $LUFC Fan Tokens, Leeds supporters the world over will be able to join a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in-a-lifetime experiences and rewards.
“Leeds United become our fourth Premier League partner, but there’s more to come. The shift from passive to active fans through global fan engagement on Socios.com is now taking shape on the biggest stage in English football.”