Leeds United joins forces with OneFootball

Leeds United joins forces with OneFootball

Partnership will bring original club content to millions of fans across the globe

Leeds United are pleased to announce an exciting new global content partnership with the world’s leading digital football media platform, OneFootball, to bring original club content to football fans around the world. 

All editorial content published on the official club website www.leedsunited.com will now also be available on the OneFootball app and website. 

Reaching more than 70 million fans every month globally, OneFootball is the most popular digital media platform for the new generation of football fans, and also the best rated sports app in the world, based on millions of App Store and Google Play reviews.

This innovative content partnership will allow Leeds United to tap into OneFootball’s vast user base of young and highly engaged “mobile-first” football fans and provide them with Leeds United club content wherever they are - frictionless and in real-time. 

OneFootball is the only app with a fully personalised homestream that gives fans non-stop news of their favourite club, all made possible through a bespoke technical interface, which ensures that all club articles appear automatically and simultaneously on both the club website and the OneFootball platform.

Customised user experience

All of the news from Elland Road, statistics and live scores will be available around the world ensuring maximum reach and a customised user experience for every Leeds United fan. The club news will appear in the user’s news stream and be earmarked as official club content through the incorporation of the Leeds United logo.

On top of that, through a close cooperation between the editorial teams of Leeds United and OneFootball, breaking news can be sent instantly by push notification to all app users or to segmented user groups.

This unique feature not only allows the club to engage with fans in real time, but also ensures a high visibility of targeted news articles at the user’s fingertips.

Angus Kinnear, CEO of Leeds United said: "We are very excited to announce this ground-breaking partnership with OneFootball. In just a short period of time, OneFootball has already established itself as a key digital media platform around the world for the younger generation of football fans.  Having the ability to distribute Leeds United content to international audiences will only increase the awareness of the Leeds United brand on a global scale, whilst helping supporters feel more connected with the club. We’re looking forward to working with OneFootball and we’re pleased to join the ever-growing portfolio of clubs associated with them.”

Lucas von Cranach, CEO & Founder of OneFootball: "We are pleased Leeds United has become the latest team to join the OneFootball Club Network. For fans who eat, sleep and breathe football, we know how important it is to be able to get real-time, quality, targeted content from the clubs we follow. To be able to offer football fans around the world, original content from a historic club like Leeds United is fantastic.”

Leeds United has become the latest team to join the OneFootball Club Network, following the likes of Manchester City, AS Monaco and Schalke 04.