Partnership to continue.
Leeds United are delighted to announce a new two year extension to our existing sponsorship deal with 32Red, which will see the brand sit proudly on the front of our playing shirts for a fourth and fifth consecutive season, including our centenary year.
32Red have recently been acquired by the Kindred Group who own several leading betting and gaming brands including Unibet, who will now feature on our training kit.
Unibet will also be used as our official match kit sponsor for our pre-season tour of Australia where the brand already has a strong established market presence.
This new agreement will also provide Kindred Group with exclusive betting and gaming rights at Leeds United.
Leeds United Executive Director Paul Bell said: “We are pleased to continue our journey with 32Red and this latest extension represents one of the largest commercial agreements in our history, which is testament to the outstanding value that we continue to deliver for our sponsors.
“As part of the new agreement we are also excited to announce that Unibet branding will be displayed on our training wear as well as on the pre-season playing kit that the team will be wearing in Australia for our two exciting friendly matches.
“We have exciting plans for the rest of our centenary season and we are thrilled that 32Red will be involved in what we hope will be a historic kit.”
Neil Banbury, General Manager - UK at Kindred Group, said: “We are delighted to extend our partnership with Leeds United and extremely proud to see the 32Red brand adorn the teams colours into the club’s centenary season.
“At Kindred Group we are committed to reinventing the sports sponsorship model, so it benefits the entire community and we look forward to working with Leeds through both our 32Red and Unibet brands to support the Leeds community and continue to build on our successful history together.”
32Red or Unibet branding will not feature on junior replica kits or junior training wear, with Utilita continuing to feature on the front of all kids replica shirts.