Whites a target for counterfeiting and brand abuse.

Leeds United’s large and passionate following and the success the club has experienced has unfortunately made us a target for counterfeiting and brand abuse.

Counterfeiters look to exploit the loyalty of our fans, by producing, distributing and selling unofficial merchandise.

This merchandise is almost always of poor quality, meaning those who purchase these products may be disappointed and receive limited consumer rights. 

We would encourage our fans to only purchase official club products to avoid disappointment.

There are also those who seek to gain benefit by trying to associate themselves with the goodwill and reputation established by the club, by using our brand to advertise their products or services.

The club’s official partners have invested in the club and are therefore granted exclusive rights to use the club’s brand name.

Those who haven’t been authorised to do so dilute the value of the club’s brand and can therefore negatively affect the club’s progress.

Leeds United is committed to protecting the club, our fans and official partners from counterfeiting and brand abuse.


What do we do?

We work with our legal team and law enforcement agencies, to take action against those involved in the trade of counterfeit club products and those utilising our brand without authorisation.


How can you help?

We would encourage fans to support the club by reporting any instances of counterfeiting or brand abuse they become aware of by emailing us at brandprotection@leedsunited.com

All information provided will be treated with the strictest confidence and only shared with trusted law enforcement colleagues.

We appreciate any help or assistance you can offer us regarding this matter.


What to do if you want to use our intellectual property?

To use Leeds United’s intellectual property you must have prior written permission from the club.

We appreciate that fans and companies may wish to use our Club marks, but permission must be obtained.

To obtain permission please email us at brandprotection@leedsunited.com

Until you have received a response from the club you are not authorised to use club marks.