Leeds United Announce Red Bull as Front of Shirt Partner

The deal includes branding on the front of next season’s shirt and a minority ownership stake.

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Today Leeds United Football Club is proud to announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season.

Today’s announcement that Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on the front of Leeds United men’s and women’s first team kits. Red Bull will also become the club’s Exclusive Energy Drink Partner with branding featured inside Elland Road and during the club’s official media appearances.

“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” said Paraag Marathe, Chairman of Leeds United. “As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”

“We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history. The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull. We look forward to the partnership and are optimistic and energized about the future“, said Oliver Mintzlaff, Red Bull CEO Corporate Projects and Investments.

The deal brings in new commercial revenues as well as additional capital investment for a minority ownership stake that will further enable the club to compete on and off the pitch as the club seek promotion next season. The name and logo of Leeds United Football Club will remain unchanged.

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