Leeds United is proud to have passionate supporters who want to show their loyalty to the club. That loyalty should never be exploited.
We work hard to protect the Leeds United name, crest and wider brand so that supporters can buy official products with confidence and so that the club can maintain the quality and integrity of the goods and services associated with Leeds United.
Brand protection is the work the club does to prevent the unauthorised use of Leeds United intellectual property, including the club’s registered trade marks.
This includes counterfeit merchandise, unauthorised branded products and the use of Leeds United branding to promote goods or services without the club’s permission.
Leeds United owns a range of registered trade marks and word marks to help protect the club’s identity and reputation. Examples include:
LEEDS UNITED
LUFC
LUTV
LEEDS LEEDS LEEDS
ELLAND ROAD
MARCHING ON TOGETHER
LEEDS UNITED BELIEVE
SIDE BEFORE SELF
Unofficial products are often lower quality and may be made in circumstances the club cannot verify. For supporters, that can mean disappointment, safety concerns and reduced consumer protection.
Buying official club products helps ensure supporters receive genuine, high-quality merchandise. It also supports the club and the wider work it is proud to carry out on and off the pitch.
For these reasons, we encourage supporters to buy official Leeds United products wherever possible.
If you become aware of counterfeit merchandise or unauthorised use of Leeds United branding, please report it to [email protected]
Where possible, please include any helpful details such as links, screenshots or seller information.
All information provided will be treated in the strictest confidence and shared only where necessary with trusted enforcement partners.
The unauthorised use of a registered trade mark in relation to goods may amount to a criminal offence under section 92 of the Trade Marks Act 1994. Penalties can include imprisonment, unlimited fines, and seizure and destruction of counterfeit goods by enforcement authorities such as Trading Standards, HMRC, the police and Border Force.