UNITED SECOND IN SOCIAL INDEX

UNITED SECOND IN SOCIAL INDEX

2014 Sport Social Media Index sees us climb to second...

Leeds United have been ranked second out of all 148 British professional football, rugby and cricket teams in the 2014 Sport Social Media Index for the best use of official club channels.

Launched in 2013, the annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but research from a team of seven people who looked at eight social networks.  The data was analysed by a panel of four judges who presided over the final results.

The Index, produced by PR and social media agency Umpf – and partnered once again by William Hill – includes an overall table of all 148 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.

This year has seen us climb from 11th in the table to second overall and become the Championship’s highest ranking club.

Our case study read: “Although Leeds does not have the breadth of channels of some of the other clubs, it’s clear that their social media team concentrate their efforts to attract significant audience engagement on the channels they do have – in particular on Twitter and Facebook.

“Judges praised the use of archive content and behind-the-scenes imagery to generate engagement and noted the club’s considerable level of audience growth over the course of the year.”

The scores take into account the breadth of official social channels including Twitter, Facebook and Instagram, as well as community growth and engagement on Twitter and Facebook, weighted fairly to reflect the number of fans or followers the accounts already had.

To read more on how the Sport Social Media Index is compiled, click here .

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