The popular Jane Tomlinson Run For All Leeds 10K has scored the support of players at Leeds United and Leeds Rhinos who got together to kick off the 2013 event.

The sporting stars officially launched this year's run - on Sunday, July 14 - which will see up to 10,000 run through the heart of Leeds to bring in much-needed funds for their favourite charities.

United striker Ross McCormack said: "I'm really proud to help launch this year's Leeds 10K.

"Jane Tomlinson was a genuinely remarkable woman and I hope everyone follows in her incredible footsteps and gets out there and runs up a storm to help some great charities."

Leeds Rhinos' Ian Kirke added: "The Leeds 10K is a brilliant event and always hugely popular. It's a great testament to Jane's legacy."

This 7th annual Asda Foundation Jane Tomlinson's Run For All Leeds 10K takes place on Sunday, July 14 with an electric start and finish on Leeds's historic Headrow. The route takes in some of the city's best-loved landmarks and there will be support and entertainment all around the course.

Proceeds from entry fees will go to the Jane Tomlinson Appeal, while participants will also be encouraged to raise funds for the Leeds 10K's 2013 partner charities: Martin House Children's Hospice, Yorkshire Cancer Research, Macmillan Cancer Support, Leeds Children's Hospital and The Haven breast cancer support centre.

Run For All event director Sara Birkinshaw said: "The Jane Tomlinson Leeds 10K was the first event we ever launched seven years ago and it is still as popular today.

"Leeds looks incredible on 10K day - the whole city becomes a sea of colour as thousands upon thousands of runners take their marks.

"The Jane Tomlinson Leeds 10K is great for the city and it gives a huge boost to our partner charities."

The event is sponsored by Asda, Clarion Solicitors, Lucozade, Leeds City Council and Leeds City College and supported by the Yorkshire Evening Post and Real Radio.